Occupies a prime location on Singapore’s main shopping belt, with direct street access. It has high visibility at one of Orchard Road’s busiest street junctions. There is a bus stop situated right in front of the building, with Orchard and Somerset train stations both being just a 5-minute walk away.

Nearby places of attraction include Istana Park and Emerald Hill.

Orchard Road also holds 5 large-scale annual events which include a Christmas light-up period, the Singapore Fashion Festival and the Great Singapore Sale.